Digital transformation: the integration of digital technology into all areas of a business resulting in fundamental changes to how businesses operate and how they deliver value to customers.
It often necessitates Organisational Transformation: a cultural change that requires organizations to continually challenge the status quo, experiment often, and get comfortable with failure. This sometimes means walking away from long-standing business processes that companies were built upon in favor of relatively new practices that are still being defined
What Digital Transformation looks like for every organisation is different. There is no single answer, set time or price.
Some common questions to get started:
- 50% of the world is online as of 2019, am I ready for the majority of my business engagement to happen online or be supported online?
- Is my digital investment returning more value than what it costs?
- How much business value is my digital investment returning?
- Do you know how many digital channels your organisation has? How do they work together?
- Why did you build your current digital channels?
- Is digital considered a department/team or a way of doing business?
Once you start to answer these questions, that’s when you start to understand what it will take to make digital a competitive advantage for the business or organisation.
The outcomes of digital transformation include:
- Cost efficiencies
- Greater digital performance
- Stronger user engagement
- Better relationship with key audiences
- Real-time and ongoing insights
- Improved team collaboration
- More competitive brand
To get started, please get in touch.
Jenna Pelkey 