I’m a creative digital and technology expert who leads with a design mindset to find transformative brand and business growth. All of my work is anchored in a keen ability to look across market trends, product capability, and business needs to set strategic vision that creates and captures new space.
Stemming from inherent creativity and curiosity is my willingness, really a desire you may say, to see beyond what’s known today. It’s often in that unknown, unfamiliar and yet to be captured space that brands have an ability to recreate themselves, consumers are open to new conversation, organisations can grow and products can be more than known perceptions.
Finding and creating authentic moments in that unknown is where award winning marketing work, transformative business growth and break-through product engagement is born.
When that endless possibility is tethered to a strategic framework, it delivers commercial results, can influence key audiences and will give a team meaning to continue pushing into unproven territory. The outcomes are essential.
It’s in the emergent that I thrive
After 10 years in New York City, it was time to explore the world and chase my curiosity to discover how people connect. That brought me to London, Nigeria, Dubai, Abu Dhabi, Turkey, Malaysia, Singapore, Indonesia, China, Australia and Brazil.
What I learned is that the key is to understand the individual, create space for them to be authentic and enrich who they are with all the extraordinary people, experiences and information they didn’t realise were around them. Anything is possible from there.
But first, you must be willing to learn with open eyes, open ears, open mind. Then you can truly use technology to impact the world around you.
With that experience, I have successfully worked in a diverse range of industries from the world’s largest sporting events, industrial infrastructure, transportation and technology worlds, to more accessible consumer technologies.
Altogether I have become an integral part of global teams shaping the future of their companies, the marketing and media space, and consumer experience.
Jenna Pelkey 